Actually, I was sort of blindsided by how much press this story ended up getting, because I thought, at this point, it was fairly obvious that women were into technology in levels approaching that of their male counterparts. Although, even I never would have thought a digital video camera would rate higher than a new pair of designer shoes. Per a study conducted by the Oxygen network, 77 percent of respondents said they'd be more interested in a plasma TV than a diamond solitaire necklace. If they had $500 to spend, women chose iPods or cell phones over little black dresses. I mean, granted, they lose me at the shoes, but it shouldn't come as a surprise to anyone that women care about technology--or that they care about shopping.