Bargain-basement models from Hewlett-Packard and Dell topped the list of the most popular Black Friday laptops, according to a research note from a market researcher that tracks laptops at retail.
Dell's 15-inch 15RV-1952BLK, priced at $177 on Black Friday, topped the list, according to Gap Intelligence, which based its ranking on the number of "likes" each promotion received on deal-tracking website FatWallet.com.
"Dell made the largest gains of any manufacturer, nearly doubling its number of notebook ad hits from last year (17 vs. 9)," analyst Deron Kershaw said in a statement.
HP's HP's 2000-2D09WM, priced at $178, was in the No. 2 slot.
HP topped all manufacturers with 25 different notebook ad placements on Black Friday, including three significant deals at Walmart, Kershaw said.
"HP and Dell can largely be considered winners this year as both companies offered attractive laptop deals at record low prices," Kershaw said.
At $178, HP's 2000-2D09WM was "one of the most popular notebooks of the year," he added. The HP Pavilion TouchSmart 14-B109WM ($278 at Walmart) served as a "step-up option" for shoppers looking for more power and touch functionality.
The number of notebooks advertised for Black Friday 2013 (Thursday and Friday) was exactly flat compared to last year, Kershaw said.
While HP had the most overall ad hits and dominated the Walmart circular, Dell claimed the important opening price point at Best Buy and took to its own website to offer shoppers aggressive prices on its Inspiron 15 notebooks, he said.