About 17 percent of all homes with broadband in the United States will use Web telephony in 2009, up from just 1 percent by the end of 2004, according to a study released Thursday by research firm JupiterResearch.
But companies that offer voice over Internet Protocol (VoIP) services may have to fight off two key challenges: landline companies that already have strong brand recognition with customers and the increasing popularity of wireless telephony among the younger population, JupiterResearch said.
The Internet telephony market is already witnessing a major marketing push. Companies liketo woo new consumers.
Other companies have gotten into the market as well;early this week announced software that lets people make free unlimited calls over a broadband connection.