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Tech Industry

Study: Consumer broadband set to boom

By 2010, Jupiter Research says, 69 million U.S. households will have broadband--more than double the number last year.

    Competitive pricing and greater availability are speeding up broadband adoption in U.S. homes, according to Jupiter Research.

    The number of broadband households in the United States is projected to grow to 69 million by 2010--up from 32 million in 2004, Jupiter Research said in a statement Thursday.

    Overall growth in the online population is expected to be modest, rising to 88 million in 2010, up from 75 million in 2004, the company said.


    Special report

    More cities are planning
    public broadband networks--
    but they face resistance.

    "As broadband surpasses half of U.S. online households, the revolution everyone has expected for so long is finally here," Joe Laszlo, research director at Jupiter Research, said in a statement. "With a clearer value proposition and increasingly reasonable prices, the question people ask themselves is shifting from 'Why would I get broadband?' to 'Why wouldn't I get broadband?'"

    Cable and DSL services will dominate the broadband market, leaving little space for other technologies, the report said. Because of the greater availability of cable modems, and because of cable's head start in the market, it will remain the leading residential broadband technology, the researcher said. This means that DSL providers cannot delay deployments without the risk of losing further ground to cable operators, Jupiter Research said.

    The demographics of the online population are also evolving, the company said. Online seniors will grow the fastest of any age group, doubling from nearly 10 million in 2004 to just over 20 million by 2010.

    Additionally, the research company said, by 2010 about half of online users will be accessing the Internet from multiple locations, and 65 million adults will have access from both work and home.