Online advertising technology company Bluestreak says it has launched a streaming media technology that eliminates the hassle of plug-ins. The Newport, R.I.-based company says the technology, dubbed StreakingMedia, lets advertisers include streaming audio and video into their online and e-mail marketing campaigns.
Bluestreak says select advertisers will use the technology in banner ads on a trial basis at CNN.com and CNNSI.com. The company also says that interactive advertising agency I-Frontier is using StreakingMedia in a beta campaign for Universal Studios Home Video that features a 30-second trailer from the movie, "Meet The Parents." The launch comes shortly after Bluestreak, which was founded two years ago, nabbed $19.5 million in a round of financing from investors that include AOL Time Warner.