NetGenesis, a provider of Web measurement software and consulting, says it has agreed to be bought by SPSS, an analytical technology company, in a stock deal worth $44.6 million. Under terms of the deal, SPSS will issue about 2.4 million shares of common stock to NetGenesis shareholders, worth about $1.80 per share. The deal, subject to shareholder approval, is expected to close by the end of 2001.
By acquiring NetGenesis, SPSS will make a big push into the analytic customer relationship management market. It will combine NetGenesis' Web-based data analysis with its data-mining and predictive-analytics services for data warehouses, call centers and marketing automation systems. The company, which recently entered a Web research partnership with AOL Time Warner, plans to combine NetGenesis' business with its analytics division, CustomerCentric Solutions.