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Digital Media

Spotify snaps up photo-video aggregator for concertgoers

The streaming-media service wants its acquisition of CrowdAlbum to bring artists and fans together.

Spotify's acquisition focuses on artist-fan engagement.

Spotify

Streaming-media service Spotify has acquired CrowdAlbum, a startup that collects photos and videos of performances shared on social networks.

The acquisition is designed to help artists better "understand, activate, and monetize their audiences," Spotify said Wednesday. CrowdAlbum's staff will also assist in building new products for performers related to touring.

Spotify is folding CrowdAlbum into its group responsible for Spotify Fan Insights, which lets artists explore listening trends on Spotify, and for Concerts, which is designed to inform fans when favorite artists are performing locally.