It's the Sony Rolly, the product that nobody understands WTF it is! Of all the rumors, the one I like best (and sounds somewhat plausible), is that it's another-esque Sony robotic-pet product. This time, however, it looks like a little and possibly uses cameras and mirrors enclosed under its little animated hinged flaps to look around and interact with you. Sony's not offering up many clues here, but I think the theories on what this thing is are probably more interesting than the reality.
Anybody else want to take a guess? Music player? Wi-Fi-enabled e-mail notifier? Dance coach? Ridiculously expensive companion for your dusty? Be sure to watch the last 10 seconds of the video to glimpse the actual scale of the Rolly.