One might have thought Sony was selling e-readers on its home turf. But it actually abandoned Japan's e-reader market in 2007 and is only now returning with its new touch-screen models, which go on sale there December 10.
The price for the 5-inch
Currently, Sony's biggest Reader competitor in Japan is Apple's iPad. But Sharp will soon release a couple of tablets under its newbrand, and Amazon looms on the horizon.
Sony Electronics Senior Vice President Fujio Noguchi said, "Japan has the potential to become the world's second- or third-largest market for e-readers, but there are some complex aspects to the market." Some of these involve a rather "cautious attitude by publishers," which continue to limit the number of digital books sold in Japan.