Sony has officially named its new digital SLR series, a long time coming since the company acquired Konica Minolta's digital SLR resources. The new digital SLRs will be called Alpha and will use the same lens mount as previous. K-M's dSLRs were known by the Maxxum brand name here but were in fact called Alpha themselves in Japan. Unfortunately, Sony didn't say much else about the new dSLRs. We don't yet know anything about the pricing or ship dates for Alpha, but keep an eye here for news about Sony's new dSLRs as it develops.