Finally, we're seeing a bit of a fight from the Sony PR team in response to the brutal lambasting the PlayStation 3 has been taking for its, as well as the fact that it costs more to make than it sells for.
Edge Online reports on a Sony press release called "Keeping Gaming and Entertainment Simple," in which the Japanese consumer electronics giant emphasizes out-of-the-box features of the game console:
- Blu-ray functionality
- Built-in Wi-Fi
- Huge hard drives
- Free online gaming
- "Ten years of value with a future-proof system via firmware updates that offer new services and features."
It's good to see Sony finally saying something about the competition, but this is fairly weak stuff--not all that compelling. It's effectively saying, "don't forget about us" instead of showing why the PS3 is a great platform.
From the release:
"The Xbox 360 requires additional money, multiple upgrades, and additional external devices, putting a burden on the wallet, and (it) adds clutter to the entertainment center.
"And the Wii's lack of enhanced features comes at the expense of a comprehensive entertainment solution."
Wow. Harsh stuff! Seriously though, the PS3 is a really good gaming platform. It's pretty bizarre that Sony hasn't figured out a better marketing strategy over the last few months, including reducing the price to gain market momentum.