Sony got its groove on this afternoon with an extravagant press conference, where dozens of new products were unveiled. The majority of the Japanese company's new gear focuses on HDTV and some mind-blowing OLED screens. But other highlights included over 20 new camcorders and digital still cameras, one of the most exciting of which is the new Alpha-range DSLR-A200.
This new dSLR replaces the previous A100 model, but builds on many of its features, while clearly taking lessons from the recently released A700. It features a 10.2-megapixel APS CCD sensor, Sony's Bionz processing engine, a 69mm (2.7-inch) LCD screen and, as you'd expect, it'll store raw and JPEG images on CompactFlash cards.
Sony promises the A200 will be faster and easier to use than its predecessor, and lighter in weight too. Image quality should be even sharper with the incorporation of Sony's D-Range Optimiser, which works with the Super SteadyShot system to give even spunkier photos. Our man who can, Rich Trenholm, will be making his own mind up as to whether Sony's new efforts justify forking over some cash, but he's probably at Hooters 'testing' some Vegas-friendly compact cameras at the moment.
Sony's DSLR-A200 will be available in February for around $700 (£355) and includes the camera body and a DT 18-70mm, f3.5-5.6, 3.9x zoom lens. Expect the full low-down and review as soon as humanly possible. -Nate Lanxon
Update: Read our full Sony Alpha DSLR-A200 review.