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Signs point to Verizon as Yahoo's buyer

The communications giant, which also owns AOL, is named as the likely buyer of Yahoo, according to Bloomberg. The price: about $5 billion.

Can you Yahoo me now?

The Yahoo logo might have a familiar red swoosh before too long.

Justin Sullivan, Getty Images

After months of speculation, it appears Verizon will be the owner of Yahoo, according to a series of reports, first in Bloomberg News, then confirmed by The Wall Street Journal and The New York Times.

The deal, which may be announced "in the coming days," Bloomberg says, marks the end of Yahoo's years-long turnaround efforts. Despite its position as one of the most trafficked websites on the planet, has struggled to maintain its relevance as competitors like Google and Facebook have become go-to services for news, email, communication and information. For the past four years, the company has been led by Marissa Mayer, a former Google executive.

Verizon is said to be paying about $5 billion for Yahoo's core internet business, according to Bloomberg's report. Yahoo and Verizon both declined to comment.