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Short Take: Yahoo goes to the races

Bringing its brand into the mainstream, Yahoo has become a sponsor and marketing partner for auto racing team Patrick Racing. The Yahoo Sports logo will appear on the team's car, uniforms, and fire suits. Yahoo Sports also will be a marketing partner on the racing team's Web site.

Bringing its brand into the mainstream, Yahoo has become a sponsor and marketing partner for auto racing team Patrick Racing. The Yahoo Sports logo will appear on the team's car, uniforms, and fire suits. Yahoo Sports also will be a marketing partner on the racing team's Web site.