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Short Take: Whittman-Hart, USWeb/CKS's new name

The recently combined Internet services firm of Whittman-Hart and USWeb/CKS has formally changed its name to MarchFirst. As of yesterday, the company will trade on the Nasdaq under the ticker symbol "MRCH." Chicago-based MarchFirst also announced an agreement with online toy retailer Toysrus.com. Under the deal, the firm said it will work with the company to improve its e-commerce site in areas such as order fulfillment, supply chain and branding strategy.

The recently combined Internet services firm of Whittman-Hart and USWeb/CKS has formally changed its name to MarchFirst. As of yesterday, the company will trade on the Nasdaq under the ticker symbol "MRCH." Chicago-based MarchFirst also announced an agreement with online toy retailer Toysrus.com. Under the deal, the firm said it will work with the company to improve its e-commerce site in areas such as order fulfillment, supply chain and branding strategy.

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