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Tech Industry

Short Take: Web merchants form logo program

A group of merchant Web sites have formed a new logo program, called shop.org, for merchants whose sites meet minimum requirements for security, product quality and merchandise guarantees. Participants include GardenEscape, GolfWeb, Internet Shopping Network, iVillage, and Virtual Vineyards. The Public Eye will review other Net merchants who want to join.

A group of merchant Web sites have formed a new logo program, called shop.org, for merchants whose sites meet minimum requirements for security, product quality and merchandise guarantees. Participants include GardenEscape, GolfWeb, Internet Shopping Network, iVillage, and Virtual Vineyards. The Public Eye will review other Net merchants who want to join.