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Short Take: Visa sets Net transaction guidelines

Visa is setting 10 new security rules for online transactions involving its credit cards. The guidelines, which include encrypting credit card numbers sent online, are an effort to fight fraud and ease consumer concerns about buying goods online. While the guidelines may help combat online fraud, they may also act as speed bumps to smaller merchants without the resources to implement more sophisticated security systems, industry experts say.

Visa is setting 10 new security rules for online transactions involving its credit cards. The guidelines, which include encrypting credit card numbers sent online, are an effort to fight fraud and ease consumer concerns about buying goods online. While the guidelines may help combat online fraud, they may also act as speed bumps to smaller merchants without the resources to implement more sophisticated security systems, industry experts say.