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Culture

Short Take: S3 expands Rio marketing

Graphics chip maker turned Internet appliance company S3 said the next version of its portable MP3 player, the Rio 600, will come in a variety of designs and be marketed with other companies in co-branding deals. S3 has said it wants to expand the type and number of MP3 players on the market.

Graphics chip maker turned Internet appliance company S3 said the next version of its portable MP3 player, the Rio 600, will come in a variety of designs and be marketed with other companies in co-branding deals. S3 has said it wants to expand the type and number of MP3 players on the market.