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Short Take: PointCast appoints new advertising sales team

Push technology pioneer PointCast has formed a new executive team to oversee the company's advertising sales business. Leading the team will be Douglas Boake, former vice president of international, who has been named senior vice president of sales. In addition, Lisa Gerould has been promoted to vice president of advertiser marketing and brand development, and Don Albert has been promoted to vice president of strategic sales and affiliate development.

Push technology pioneer PointCast has formed a new executive team to oversee the company's advertising sales business. Leading the team will be Douglas Boake, former vice president of international, who has been named senior vice president of sales. In addition, Lisa Gerould has been promoted to vice president of advertiser marketing and brand development, and Don Albert has been promoted to vice president of strategic sales and affiliate development.