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Short Take: Marketwave offers marketing aid "light"

Marketwave is now shipping a "light" version of its Internet traffic analysis software. The marketing aid, called Hit List Standard, analyzes personal data entered by Web site visitors into a series of reports. The $345 tool is a less expensive and less sophisticated version of its Hit List Pro product. The company will throw in a $50 discount to those who buy by year's end.

Marketwave is now shipping a "light" version of its Internet traffic analysis software. The marketing aid, called Hit List Standard, analyzes personal data entered by Web site visitors into a series of reports. The $345 tool is a less expensive and less sophisticated version of its Hit List Pro product. The company will throw in a $50 discount to those who buy by year's end.