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Short Take: iVillage, Red Rocket form children's toy information alliance

Red Rocket, Simon & Schuster's online store for children's learning toys, will announce a sponsorship agreement with online community builder iVillage. Red Rocket will be the exclusive sponsor in the children's learning toy/online retailer category for all iVillage communities, and will participate in iVillage themed promotions. Also, iVillage site Parent Soup and Red Rocket will launch a cobranded Web site where parents can find information about children's learning toys.

Red Rocket, Simon & Schuster's online store for children's learning toys, will announce a sponsorship agreement with online community builder iVillage. Red Rocket will be the exclusive sponsor in the children's learning toy/online retailer category for all iVillage communities, and will participate in iVillage themed promotions. Also, iVillage site Parent Soup and Red Rocket will launch a cobranded Web site where parents can find information about children's learning toys.