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Short Take: IBM debuts service for utility companies

IBM has debuted DecisionEdge for Utilities, a venture with start-ups Axciom and Per-Technologies. The new service will provide electric utility companies with a marketing data service. IBM said it is targeting companies changing from a regulated market place to a deregulated one. DecisionEdge allows companies to build a marketing data warehouse and analytical marketing applications. No price has been set for the service.

    IBM has debuted DecisionEdge for Utilities, a venture with start-ups Axciom and Per-Technologies. The new service will provide electric utility companies with a marketing data service. IBM said it is targeting companies changing from a regulated market place to a deregulated one. DecisionEdge allows companies to build a marketing data warehouse and analytical marketing applications. No price has been set for the service.