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Hewlett-Packard has named Manuel F. Diaz, a 16-year veteran of the company, to the newly created position of vice president of customer advocacy. Previously, Diaz was vice president and general manager of HP's worldwide enterprise accounts organization. Keith E. Goodwin, general manager of the Americas Enterprise Accounts Organization, will succeed Diaz in that role. Separately, William P. Sullivan, general manager of HP's components group, also was named a vice president.