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Hasbro has appointed Wendy P. Riches to the newly created post of president, global direct marketing and e-commerce. Hasbro said it will begin selling a range of products direct to consumers via the Internet during the fourth quarter of this year, and Riches will be responsible for driving Hasbro's e-commerce strategy. She joins Hasbro from OgilvyOne North America, where she served as chairman and CEO.