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Short Take: Hasbro launches doll community, e-commerce site

Just in time for the holidays, Hasbro has teamed with online auctioneer eBay to launch a new collector service that enables users to chat via Tripod about the toymaker's line of action figures. Hasbro's service helps users build collector-related Web sites while encouraging the building of an online doll-collecting community. Visitors to the site also can purchase Hasbro dolls such as Batman, G.I. Joe, and Action Man.

    Just in time for the holidays, Hasbro has teamed with online auctioneer eBay to launch a new collector service that enables users to chat via Tripod about the toymaker's line of action figures. Hasbro's service helps users build collector-related Web sites while encouraging the building of an online doll-collecting community. Visitors to the site also can purchase Hasbro dolls such as Batman, G.I. Joe, and Action Man.