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Tech Industry

Short Take: Greet Street gets $6 million investment

Greet Street has entered into a financial and marketing relationship with Gibson Greetings, which has taken a minority stake in the digital greetings company. Gibson also acquired warrants to purchase an additional equity stake, exercisable within the next nine months. The arrangement establishes Gibson, which has licensing relationships with several major entertainment firms, as the primary content provider for Greet Street's multimedia email products.

    Greet Street has entered into a financial and marketing relationship with Gibson Greetings, which has taken a minority stake in the digital greetings company. Gibson also acquired warrants to purchase an additional equity stake, exercisable within the next nine months. The arrangement establishes Gibson, which has licensing relationships with several major entertainment firms, as the primary content provider for Greet Street's multimedia email products.