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Short Take: Furniture.com decorates AOL's Home shop

Furniture.com plans to decorate America Online's Home and Garden shop with its online offerings, the company announced today. The Framingham, Massachusetts-based retailer entered a multi-tiered marketing agreement with AOL, the Net's leading services company, which will feature Furniture.com as an anchor tenant of its Shop@AOL.com channel set to launch this fall. The AOL alliance is the most recent in an aggressive multimillion-dollar strategic branding campaign that Furniture.com began in June. Terms of the agreement were not disclosed.

Furniture.com plans to decorate America Online's Home and Garden shop with its online offerings, the company announced today. The Framingham, Massachusetts-based retailer entered a multi-tiered marketing agreement with AOL, the Net's leading services company, which will feature Furniture.com as an anchor tenant of its Shop@AOL.com channel set to launch this fall. The AOL alliance is the most recent in an aggressive multimillion-dollar strategic branding campaign that Furniture.com began in June. Terms of the agreement were not disclosed.