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Short Take: E*Trade unveils ad campaign

E*Trade unveiled its $25 million advertising campaign. The campaign aims to stake E*Trade's claim as a leader in the investment marketplace and introduces the company's new tag line, "Someday, we'll all invest this way." Ads will be placed on television, in the business press, on the Web, and through direct mail and billboards. It is scheduled to premiere on September 8.

    E*Trade unveiled its $25 million advertising campaign. The campaign aims to stake E*Trade's claim as a leader in the investment marketplace and introduces the company's new tag line, "Someday, we'll all invest this way." Ads will be placed on television, in the business press, on the Web, and through direct mail and billboards. It is scheduled to premiere on September 8.