Short Take: eToys buys competitor Toys.com

Online toy seller eToys acquired Toys.com, another Web-based toy store owned by Web Magic in a cash and stock deal. As part of the deal, eToys gets Toys.com's distribution agreement with Yahoo, which includes placement on the toys page of the Yahoo Visa Shopping Guide, as well as agreements with America Online, Infoseek, Excite, and Lycos.

Online toy seller eToys acquired Toys.com, another Web-based toy store owned by Web Magic in a cash and stock deal. As part of the deal, eToys gets Toys.com's distribution agreement with Yahoo, which includes placement on the toys page of the Yahoo Visa Shopping Guide, as well as agreements with America Online, Infoseek, Excite, and Lycos.

Close
Drag
Autoplay: ON Autoplay: OFF