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Short Take: Electronic Arts names president, COO

Entertainment software maker Electronic Arts appointed John Riccitiello as the company's new president and chief operating officer. Riccitiello previously was president and chief executive officer of Sara Lee's bakery division. He will be responsible for EA's worldwide distribution, marketing, and operations. He will report to Larry Probst, who continues as Electronic Arts' chairman and CEO.

    Entertainment software maker Electronic Arts appointed John Riccitiello as the company's new president and chief operating officer. Riccitiello previously was president and chief executive officer of Sara Lee's bakery division. He will be responsible for EA's worldwide distribution, marketing, and operations. He will report to Larry Probst, who continues as Electronic Arts' chairman and CEO.