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Short Take: Disney exec to head Pop.com

Kenneth Wong has been named CEO of POP.com, a Net entertainment company formed by Imagine Entertainment, DreamWorks SKG and Vulcan Ventures. Wong had been president of Walt Disney Imagineering, the company's research and development arm responsible for theme parks and resorts. POP.com plans to create and broadcast programs for the Net, such as live action and animation, video on demand and live Web events, and games.

Kenneth Wong has been named CEO of POP.com, a Net entertainment company formed by Imagine Entertainment, DreamWorks SKG and Vulcan Ventures. Wong had been president of Walt Disney Imagineering, the company's research and development arm responsible for theme parks and resorts. POP.com plans to create and broadcast programs for the Net, such as live action and animation, video on demand and live Web events, and games.