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Tech Industry

Short Take: Bay debuts marketing plan

Looking to extend its brand recognition among top corporate executives, Bay Networks (BAY) this week debuted a multimillion marketing campaign. Under its strategic branding initiative, "Bay Networks--Where Information Flows," the nationwide campaign will include television, radio, magazines, print, and online publications.

Looking to extend its brand recognition among top corporate executives, Bay Networks (BAY) this week debuted a multimillion marketing campaign. Under its strategic branding initiative, "Bay Networks--Where Information Flows," the nationwide campaign will include television, radio, magazines, print, and online publications.