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Short Take: Backweb updates push sales suite

BackWeb Technologies has introduced Sales Accelerator, software for delivering information to sales and marketing employees via "push" technology. The software includes a "Strategic Publishing Manager" module that draws attention to important messages; an "Automated Marketing Encyclopedia" with updated pricing, availability, and other product information; and a "Market Intelligence Manager," with updated information about customers, competitors, and the market. Pricing was not announced.

BackWeb Technologies has introduced Sales Accelerator, software for delivering information to sales and marketing employees via "push" technology. The software includes a "Strategic Publishing Manager" module that draws attention to important messages; an "Automated Marketing Encyclopedia" with updated pricing, availability, and other product information; and a "Market Intelligence Manager," with updated information about customers, competitors, and the market. Pricing was not announced.