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Short Take: Ask Jeeves enters Macy's Thanksgiving Day Parade

Jeeves, the butler of question-and-answer Web site Ask Jeeves, will be the first and only online character to be featured in the Macy's Thanksgiving Day Parade this year. NBC will broadcast the parade November 25 from New York City, reaching roughly 60 million viewers. Jeeves will appear as a 16-foot sculpture on a float decorated with books representing topics that people can learn more about at Ask.com.

    Jeeves, the butler of question-and-answer Web site Ask Jeeves, will be the first and only online character to be featured in the Macy's Thanksgiving Day Parade this year. NBC will broadcast the parade November 25 from New York City, reaching roughly 60 million viewers. Jeeves will appear as a 16-foot sculpture on a float decorated with books representing topics that people can learn more about at Ask.com.