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Short Take: Aptex personalizes Web stores

Aptex Software has announced its SelectCast for Commerce Servers, an agent that personalizes online shopping systems based on what users browse or buy. Aptex said the software will help target e-commerce software and one-to-one marketing systems.

Aptex Software has announced its SelectCast for Commerce Servers, an agent that personalizes online shopping systems based on what users browse or buy. Aptex said the software will help target e-commerce software and one-to-one marketing systems.