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Short Take: Acxiom offers IBM Cryptolope

Acxiom announced an agreement with IBM to offer IBM Cryptolope technology for direct marketing and promotional services. A Cryptolope container is an electronic package that holds an encrypted version of a text document or a file containing music, film, art, software, graphics, and multimedia products. It lets marketers know if recipients received and opened the information and how they responded.

Acxiom announced an agreement with IBM to offer IBM Cryptolope technology for direct marketing and promotional services. A Cryptolope container is an electronic package that holds an encrypted version of a text document or a file containing music, film, art, software, graphics, and multimedia products. It lets marketers know if recipients received and opened the information and how they responded.