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Tech Industry

Short Take: 24/7 Media invests in TechWave

Internet advertising firm 24/7 Media said today it has taken a 19.8 percent stake in TechWave, a Seattle-based e-commerce services company that owns Shopnow, a shopping site. Financial details of the investment were not disclosed. The two companies plan to integrate their products and are developing ad banners from which consumers may order merchandise without changing Web sites.

Internet advertising firm 24/7 Media said today it has taken a 19.8 percent stake in TechWave, a Seattle-based e-commerce services company that owns Shopnow, a shopping site. Financial details of the investment were not disclosed. The two companies plan to integrate their products and are developing ad banners from which consumers may order merchandise without changing Web sites.