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Black Sun Interactive, a developer of 3D scalable server CyberHub, and the Atlanta Braves launched the Atlanta Braves 3D ChopChat, an interactive 3D community. Visitors choose a "uniform" to represent their virtual self, view the 3D stadium, interact with other fans, view seating assignments, and buy memorabilia. The name "ChopChat" came from "ChopShop," the Atlanta Fulton County Stadium's popular nickname.