Culture

Samsung wants you to put on a mask for the holidays

Technically Incorrect: The holidays won't be easy this year, so put on some Gear VR and you'll be fine, says a new Samsung ad.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


And now you don't have to talk to Aunt Florence.

Samsung/YouTube screenshot by Chris Matyszczyk/CNET

Families have been torn asunder.

They'll be sitting at Thanksgiving with several members not talking to each other because of, oh, that politics thing.

Some people have even de-invited certain aunts, uncles, brothers and sisters because the nation is so divided.

Samsung has the perfect, glorious solution.

In its holiday ad, the company isn't suggesting you all sit around the fire caused by a burning Galaxy Note 7 and sing songs of togetherness.

Instead, it wants you to don Gear VR and see that getting yourself out of this world is a very fine idea.

Here we see families pretending to delight in each other, but ultimately finding more wonder in virtual worlds.

The timing couldn't be more brilliant. Everyone can lounge away, utterly immersed in a world of their choosing.

No more need for polite conversation. No more need for fractious post-mortems of what went right or wrong in the election.

And certainly no more need to debate whether Donald Trump is a fine melding of Abraham Lincoln and Santa Claus or a combustible mixture of Benito Mussolini and the disturbing man who wants you to get off his lawn.

This is Samsung's VR moment. Having lurched toward explosion with the Note 7, now the brand can atone by helping to avoid family blow-ups.

There could be no higher plane for technology than this.