Phones

Samsung takes out full-page ads to apologise for the Note 7

The ads appeared in the Washington Post, the New York Times and the Wall Street Journal.

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Josh Miller

In a full-page ad taken out in major US newspapers on Monday, tech manufacturer Samsung has offered an apology for the Galaxy Note 7 smartphone, which was fitted with a faulty battery, leading to an unprecedented number of the devices exploding. In September of this year, Samsung issued a full recall; now it's promising to fully investigate the phone, Korea Herald reports.

"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," the ad reads."A careful Note 7 investigation is underway and the findings will be shared when the process is complete...We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers."

The move follows Volkswagen's full-page print and banner ads in November 2015 to apologise for the emissions scandal, wherein the company admitted to having deceived emissions regulators around the world. Like Volkswagen, Samsung's ads seem only to be running in US publications.

Samsung did not immediately reply to CNET's request for comment. You can see the full ad here.