Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
There are those moments in life when tiny breaths of fresh air suddenly strike and make us feel not alone.
I feel this way after hearing words uttered by Samsung in a new ad.
No, these words aren't: "We're exploring a merger with Apple." Nor are they: "We admit that smartwatches are just our way of trying to get you to look silly."
Instead, in the middle of a lament about people struggling to take wonderful selfies, Samsung says: "This is what it's come to. Human sardines packing into tiny frames, carrying around sticks like cave people."
I have long campaigned
Finally, a corporation admits that seeing one of its products perched on the end of a selfie stick is the equivalent of witnessing a naked hairy man urinating in your front garden, while eating one of your hydrangeas.
Once I heard these words, I found it difficult to focus on the rest of the ad. It's selling the Galaxy S6 and S6 Edge's remarkable selfie-taking capability sans stick, I believe.
But I will now forever interrupt someone who's waving a selfie stick in my face, as if it's a wand of self-regarding wonder, by making grunting noises.
That's the only caveman language I know.