Starting Monday, Safeway will launch service in 14 San Francisco neighborhoods and three surrounding areas, said Safeway spokesman David Bowlby.
One of the nation's largest grocers, Safeway has continued to build out its Internet business since the year began. Rival Albertson's, which said last month that it too will begin taking Internet orders in San Francisco, is matching Safeway almost move for move.
Albertson's this week begangroceries to customers' homes in Portland, Ore., and last month Safeway into the Sacramento, Calif., area.
Both companies offer to transport groceries that customers order from the Web for $9.95. Safeway's entry into San Francisco marks the first time the city has seen an online grocer since former high-flying Webvan went bankrupt last summer.
Both companies have said they plan to open in more cities soon.