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Rumor: Google may get in finance game

Google investors who watched the stock plunge nearly 20 percent late Monday following a disappointing earnings report may soon be able to turn to Google itself to track their investments.

According to an industry source, Google is developing a personal finance site to rival Yahoo Finance. The talk is that a Google Finance, or whatever it might be called, will include real-time streaming quotes, Really Simple Syndication (RSS), news syndication and aggregation, and a retail-trading feature that could end up being imbedded into the company's instant-message service, Google Talk. It could launch by April.

Although the company may eventually decide not to launch a finance site, it wouldn't be much of a stretch--and it actually seems like a likely extension of its current news and alert services.