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Culture

Roxio ad: "Burn everything"

In a move sure to anger Smokey the Bear, Roxio has launched a national ad campaign for its Easy CD Creator 5 software, telling consumers to "burn everything." The series of commercials and print ads for the CD-creation software are aimed at 18- to 34-year-olds. They are appearing during the Summer X Games on ESPN. Roxio will also sponsor MTV's Video Music Awards next month.

In a move sure to anger Smokey the Bear, Roxio has launched a national ad campaign for its Easy CD Creator 5 software, telling consumers to "burn everything." The series of commercials and print ads for the CD-creation software are aimed at 18- to 34-year-olds. They are appearing during the Summer X Games on ESPN. Roxio will also sponsor MTV's Video Music Awards next month.