May 20 is National Streaming Day, which celebrates Roku shipping its first media-streaming box in 2008. Roku and boxes like it have certainly changed our TV viewing habits, but maybe not so much for the better.
In celebration of the day, the company is offering some free service deals, but it also put together a survey to uncover some of our habits when it comes to streaming. It also speaks to our fears of missing out, or FOMO.
According to the survey results, 28 percent of US adults between the ages of 18 and 34 have lied about watching a movie, TV show or sporting event in order to feel included as part of a group, and 59 percent admitted to lying and saying they were doing another activity when they were actually streaming.
Media streaming has an affect on our daily habits, too:
- 21 percent of Americans place more value on TV streaming than brushing their teeth
- 50 percent of Americans would give up caffeine in order to stream
- 24 percent of Americans would give up intimate relations with their significant other but not streaming
The survey, conducted online by Macro Inc. on behalf of Roku from April 27 to May 1, included a cross section of 2,824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. Participants were users of Roku and other devices who streamed content in the past 30 days. Here's Roku's infographic with more details on the results.