The Walt Disney Company is discussing a deal to take an equity stake in Hulu in exchange for providing the video portal with ABC programming, according to a published report.
Citing unnamed sources, news blog PaidContent says that it's not clear how much of ABC's content would be involved, but a final deal could include ESPN, the sports cable behemoth that has been a goldmine for Disney.
Representatives from Disney and Hulu were not immediately available.
The talks between the two companies reportedly are "serious," but a final deal has not been reached, according to two of PaidContent's sources.
In the year since launching, Hulu has quickly risen to the top ranks of online video. The site is currently backed by News Corp., parent company of Fox and NBC Universal.
More to come