It's official. It might have worked. It Thom Yorke, Radiohead's frontman, explains:. But whether or not Radiohead's experiment with free distribution of In Rainbows worked for the band or not, it's not going to happen again anytime soon.
"Yes. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time," Yorke told the Hollywood Reporter.
Alas! First MySQL considers closed extensions, and now Radiohead (apparently) returns to traditional distribution models. Sigh. The open world is coming to an end! :-)
At least it will beproprietary Radiohead.