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Power Macs get kindest cut

Apple Computer has followed up price cuts to its consumer line of computers with reductions for its Power Macintosh lines.

In its continuing effort to compete with Windows-based PCs, Apple Computer (AAPL) has followed up price cuts to its consumer line of computers with reductions for its Power Macintosh lines.

All Power Macs will be reduced from 9 percent to 30 percent effective November 2. Prices for the same models have already been slashed outside the United States.

The Power Macs will carry estimated street prices as follows:

--The 7200/120 will cost $1,600, down from $2,300, while the 7200/120 with DOS-compatible PC card will cost $2,300, down from $2,800. The 7200 series feature 120-MHz PowerPC 601 processors.

--The 7600/132 with a 132-MHz PowerPC 604 processor will cost $2,300, down from $3,000.

--The 8500/150 with a 150-MHz PowerPC 604 processor will cost $3,000, down from $3,600. The 8500/180 with a 180-MHz PowerPC 604e processor will be priced at $3,700, a $800 reduction from its previous price of $4,500.

--The 9500/200 with a 200-MHz PowerPC 604e processor will cost $4,200, down from $4,900. The 9500/180MP, which features dual 180-MHz PowerPC 604e processors, will be priced at $5,200, down from $5,700.

"The new pricing in the Power Mac line allows us to compete very aggressively in both performance and price," said Gary Little, general manager of Apple's Power Macintosh division in a statement. "When a business customer does a feature-for-feature comparison between a Power Mac and a Microsoft-Intel Pentium Pro, that customer will find the Power Macintosh competitively priced."