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Playboy.com aims to liven up your bachelor party

Nobody knows how to party quite like Playboy, the adult entertainment company says, and now its Web site is trying to market and sell that expertise over the Web.

Nobody knows how to party quite like Playboy, the adult entertainment company says, and now its Playboy.com site is trying to market and sell that expertise over the Internet.

For the man about to relinquish his playboy status, the company has unveiled Playboy Bachelor Party, a resource and e-commerce area on Playboy.com. The site will offer party tips and city guides and will sell bachelor party staples such as shot glasses, videos and cigars, the company said.

"Playboy has been celebrating bachelorhood for almost 50 years," Playboy.com president Larry Lux said in a statement.

Playboy.com joins the likes of Evite.com and eToys in terms of companies that have begun to offer party-planning services. Not long ago, analysts predicted online party planning would be one of the "killer apps" of the Net. But after the once high-flying eParties shut down in June after only eight months in business and sold much of its assets to eToys, the buzz started to fade.

Playboy.com has banked heavily on the new economy. Since spinning off its online unit in January 1998, Chicago-based Playboy Enterprises has been steadily moving forward into e-commerce with its auctions, along with offering sports, food and investment content. The company aims to draw a substantial part of its earnings from its Internet venture.