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PC firms change strategies to tap shifting market

IBM, Micron Electronics and Emachines fine-tune their PC strategies to compete in a rapidly changing market.


  latest developments 

IBM, Micron Electronics and Emachines shift strategies to better compete in the changing PC marketplace .

"NetVista has great potential, and I think there's good execution there."

- Technology Business Research analyst Bob Sutherland


IBM expands NetVista PC brand
Big Blue rebrands its business line of PCs as it shifts to a new commercial computer strategy.

Strong sales help Micron along road to recovery
The No. 3 direct seller of personal computers says fiscal third-quarter profit fell 32 percent but sales rose, as the company continues to recover from past woes.

previous coverage
Emachines warning may herald another PC price war
news analysis A warning from Emachines that the PC market has cooled is a first indication that more price wars may be around the corner.

Emachines warns of loss, plans cheaper PC strategy
update Budget computer specialist Emachines says it will post a much wider than expected loss as it slashes prices on its substantial inventory of already assembled computers.